In the last decade, there has been a major shift in Real Estate Marketing strategies adopted by Real Estate Developers. Clients are now more inclined to do online market research before buying a property. The new generation of home buyers and the overall real estate industry is now more reliant on digital marketing.
Social Media a Game-Changer
The social media platform has a greater impact than traditional marketing strategies. These days the majority of prospective buyers of home and commercial spaces have a Facebook account, twitter, LinkedIn and other social media account. The email account has become an essential mode of communication.
Google search has become an integral part of the industry, works like an encyclopedia. Digital marketing is now preferred by Real Estate Developer and real estate agents as it is very cost-effective and covers large audience without any boundary, information can be accessed by any one across the globe without any time restriction. Social media marketing has revolutionized the marketing gamut for the Real Estate Industry. There are many effective and well-tested ways to boost lead generation through digital marketing strategies.
Marketing Campaign through Mass e-mail
A properly drafted mail with highlights of the project along with an attractive image can generate a good response. It has been observed that average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. There are many free and paid services to provide bulk e-mail addresses and software tools to use automated e-mail sending. These bulk e-mail providers can give e-mail addresses for specific area i.e., GMAIL users from Delhi NCR. It is fast and very effective.
Professionally Designed Website
Developing a website which is mobile friendly is very important as these days almost all prospective buyers do most of their online searches on their smart phone. A website which should be professionally designed to appeal the viewer. Overloaded with photos and links may sometime drift the attention of a visitor. A website should open quickly and give relevant information to generate inquisitiveness in the minds of a visitor to investigate further by clicking to the relevant page. Website developer can make a responsive website that is optimized for mobile browsing. It is most relevant to have live chat features which allow people to connect 24/7 and schedule appointments without necessarily speaking directly to you.
Generating new Leads from Advertisements
Realtors looking for new leads can advertise on PPC (pay per click) can be an excellent strategy on the ad that they pay for every time the ad gets a clicked on. Often, PPC ads can be targeted to individual who has searched for correlated keywords in Google or another search engine.
Importance of Blogs
A website should have blogs that will give the latest information on a different aspect of the Real Estate Industry and answer to their FAQ's. KW Group a prominent Real Estate Developer in Delhi NCR has a separate section for blogs which deals with every possible topic that a prospective buyers or investor would like to know regarding the latest development in the realty industry.
If a website maintains a blog on relevant topics often have 434% more indexed pages, helping real estate professionals achieve better SEO. A real estate professional's digital marketing strategy is nothing without valuable content, whether it's shared on your website or social media. Good contents that are liked by buyers and sellers can bring back visitors to your site repeatedly to get authentic answers to their most pressing real estate questions.
Virtual Tour of Projects
Virtual tour of your completed or ongoing project can be an incredible piece of contents for a digital marketing strategy. It has been observed by marketing experts that virtual tour increases revenue 49% faster compared to the traditional physical tour of the project. The virtual tour with an interactive feature for both desktop and mobile can be an excellent way to promote a project. The video picture in the 3-D model can be very attractive to a prospect.
Creating Awareness through Various Social Media
To be present in as much social media platform helps your brand to have more exposure. A full-fledged social media marketing strategy is what truly yields the results you are looking for.KW Group keeps promoting its brand through Facebook, Twitter, LinkedIn and also sponsors social functions, YouTube presentations and lectures by foundations like Pinkishe foundation promoting empowerment for women. These activities help in boosting the reputation and goodwill of real estate developer.
Regular Webinar Hosting
The webinar is extremely user friendly and an effective method to remain afloat in the industry as an expert. This is a great way to deal with various important issues through panel discussions with other industry experts, exchange views with others. It is an effective tool to generate leads and establish you as an expert in the field.
Search Engine Optimization
A critical technique to generate leads to your website. It is extremely important to appear on the first page through Google search or any other search engine. These search engines keep changing their algorithm, so it is critical to focus on SEO more frequently. Keywords are a basic aspect of SEO that can make a significant difference. Make sure your website and blog content include high-ranking keywords. There are other elements of a strong SEO strategy that should be given due importance to generate more leads.
KW Group's Anthem.